5 Features Every E-Commerce Site Must Have

Today, thousands and thousands of businesses are turning online and trying to reach the audience across the globe. Nowadays people prefer to do online shopping more than roaming around every corner of the street. This is the biggest reason why the E-commerce industry is on the boom and is accelerating at an exponential growth.

There are countless numbers of E-commerce companies out there who are striving hard to give the customers quality products along with the best consumer experience. So, if you are running an E-commerce business, then it is important that you use the right tools if you really want to stand out in such a competitive market.

Here are some of the tools that you must use to make your E-commerce site looks more awesome and consumer-friendly:

Provide live chat feature

It is important to realize that E-commerce sites have their own limitations. You cannot communicate with your consumers like the typical store to deal with the customers. Therefore, you can add a live chat option to provide a suitable and effective medium for the consumers to communicate with you.

Be it a query related to a particular product or a technical support, live chat will make it possible for the consumers to directly communicate with you. Also, you will be to see their request and response them instantaneously.

Use Google Analytics

In the world of online business, you get to deal with hundreds and hundreds of people every day. Therefore, it is important that you have the right tool to keep the track all the data.  For this, you can use an analytics tool and there are plenty of options to choose from. However, Google Analytics is probably considered to be the best analytic tool available on the internet. It enables you to track which traffic sources have been really effective for your business, thus helping in improving your marketing ROI.


Another name in our list of the most useful tools for an E-commerce site is Mento. Basically, it fully automates all your social media marketing in order to increase your sales. Well, in simple words, it allows to connect your online business with all your social media profiles, thus making your advertisement campaigns more simple and efficient.  Mento provides several benefits to the users such as the use of multiple social media networks on a single interface, suggestion for posts, tweets and hashtags, and also you to schedule your social media posting time.


SearchSpring is a popular tool that offers a navigation solution that allows online businesses to connect with relevant products. By using SeachSpring, you can get all the search data, optimize auto-complete, provide relevant search results, and drive search conversions. One great feature of this tool is that it also offers advanced site navigation solutions to improve the growth of your E-commerce sales.

Google Adwords

Another Google’s product on our list is the Google Adwords. It can be very handy in promoting your E-commerce business effectively and boost your sales growth. With the help of Google Adwords, you can create and run your own ads on the advertising network. Basically, it shows your ads depending on the relevancy of the keywords used by the audience while searching for anything.

There are plenty of tools available that claim to be helpful for E-commerce business, but it is important to know which ones are the best. All the tools mentioned above have the potential to improve the growth of your E-commerce business.

Nicolina Martin


Nicolina Martin is a technical content writer at MyQbHost, a QuickBooks hosting company. Her writing showcases the trending cloud accounting technology along with advice, info, and tips on the same topic, which helps SMEs and accounting professionals to stay updated.

Leave a Reply

Your email address will not be published. Required fields are marked *